Imposter Syndrome. What is it?

We’ve all had moments where we question our worth or feel like a fraud, even when the evidence says otherwise. Maybe it’s after landing a new job, presenting in front of a crowd, or simply being praised for something you’re sure anyone could’ve done.

That creeping doubt - the feeling that you don’t deserve your success - can be overwhelming, no matter how capable you are.

According to the British Medical Association:

“Imposter syndrome is a feeling of inadequacy that persists despite evidence of success. This sensation of chronic self-doubt can be undermining and isolating, with individuals describing sensations of fraudulence. Over a prolonged period, it can be a significant contributor to burnout.”

The truth is that most of us experience imposter syndrome at some point in our lives and there's been an ongoing debate about whether gender plays a role in its intensity and frequency.

Let's Dig Even Deeper into the Facts...

A study titled "Gender Differences in Impostor Phenomenon: A Meta-Analytic Review" cites Clance and Imes (1978), who originally described the Impostor Phenomenon (IP) as primarily affecting high-achieving women.

Based on their clinical experience, they observed that IP occurs in men with “much less frequency … and … much less intensity”.

They suggested this difference may stem from societal stereotypes that portray women as less intelligent and capable than men, leading women to attribute their success to external factors such as luck or hard work.

In contrast, men are more likely to internalize their success, seeing it as a result of inherent ability.

A decade later, however, Clance and O'Toole concluded that subsequent research had failed to confirm this speculation and that men appeared to “experience the phenomenon with as much frequency as women”.

Types and symptoms

While imposter syndrome can show up differently for each person, a few common patterns and behaviours tend to emerge. Understanding the different types and symptoms can help put those feelings into perspective, and remind you that you’re definitely not alone.

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The different types of imposter syndrome are:

1. The Perfectionist – Believes that unless everything is done perfectly, they haven’t done a good job.

2. The Expert – Feels like an imposter because they haven’t learnt everything there is to know and don’t consider themselves a true expert.

3. The Natural Genius – Feels like a fraud if they don’t grasp a skill immediately, believing intelligence should come effortlessly.

4. The Soloist – Believes asking for help means they aren’t truly capable because they didn’t succeed entirely on their own.

5. The Superperson – Thinks they must work harder than everyone else to prove they are not an imposter.

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These types often experience similar symptoms, including:

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• An inability to realistically assess one’s competence and skills.

• Attributing success to external factors rather than personal ability.

• Harsh self-criticism and excessive self-doubt.

• Fear of not meeting expectations.

• A tendency to overachieve to compensate for feelings of inadequacy.

• Engaging in self-sabotaging behaviours.

• Persistent feelings of not being "good enough."

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Recognising the signs of imposter syndrome is a powerful first step - because once you understand it, you’re in a better position to challenge it.

So, how can you start taking back control?

Practical Tips for Overcoming Imposter Syndrome

Laura Newinski, KPMG’s U.S. Deputy Chair and COO, discussed imposter syndrome in an interview with Forbes, highlighting findings from KPMG’s 2020 report, Advancing the Future of Women in Business: A KPMG Women's Leadership Summit Report. She stated:

“Our study found that 75% of executive women identified having experienced imposter syndrome at various points during their careers.”

Beyond the data, Newinski shared her own experience with imposter syndrome and how she overcame it:

“To overcome these feelings, I focused on what I knew I was good at, building relationships founded in trust, gaining allies and fostering a culture of teamwork. I directed some special energy at the people I thought didn’t believe in me. This strategy worked. It made me a better leader, and it brought several people on my team along on their journeys of self-awareness while increasing candid and productive communication and collaboration.”

Her story offers a powerful reminder that imposter syndrome can be managed - and even turned into a catalyst for growth - especially in professional settings.

In the workplace

1. Create a supportive and nurturing culture

Creating a culture that recognises employees’ achievements is essential. Encouraging them to embrace feedback fosters growth and continuous improvement.

2. Acknowledge your achievements and skills

Keep track of your milestones and positives you have accomplished so far. Identify your unique strengths by reflecting on what comes naturally to you and what others appreciate about your work.

Emily Glass, Former CEO of Syncro, stated in an interview for the blog Her New Standard:

“Spend some time to reflect on your career accomplishments and catalogue your core values and strengths. Keep this updated over time as a reminder of what you’ve learnt and are capable of.”

3. Do not compare yourself with others

Growth is a continuous process, and success looks different for everyone. Instead of aiming for perfection, acknowledge that your skills and experiences are valuable and welcome continuous learning.

While personal strategies are important, creating a supportive environment starts from the top - leaders play a key role in shaping how imposter syndrome is addressed across teams.

How to Support Your Team as a Leader

1. Lead with Empathy and Open Communication

Providing constructive feedback, encouraging honest conversations and being open to the teams’ concerns fosters a nurturing environment. It also helps you grow as a leader who communicates and listens with empathy, thereby strengthening the relationship.

2. Recognise and Reward Contributions

Ensuring employees feel acknowledged for their hard work and providing adequate rewards creates growth opportunities. A culture of recognition and gratitude boosts morale, motivation, and overall job satisfaction.

3. Promote Inclusivity and Collaboration

Diversity, inclusion, and a strong team culture should be given precedence to make sure everyone feels comfortable as their true, authentic selves. Embrace diverse viewpoints and create a space where all voices are respected and heard.

As leaders, it’s essential to cultivate a culture that supports growth and collaboration. However, for women entrepreneurs, there are unique challenges and opportunities that require additional strategies for success.

Advice for women entrepreneurs

1. Focus on who you are helping

Focusing less on what others think and more on the people you are helping will divert your attention to the value that you provide, reminding you about the knowledge and skills that you possess that make a difference and help you embrace growth over perfection.

2. Find a community

Having moments of doubt is a common notion every new business owner has. Seeking a community of friends and mentors can provide support, encouragement, and reassurance that you’re not alone in your journey. In fact, research shows that even senior leaders are not immune to imposter syndrome. A Forbes article reveals that 75% of U.S. women executives experience these feelings, underscoring just how widespread imposter syndrome is—affecting even the most accomplished individuals. By building a supportive network of like-minded peers and mentors, you can find reassurance that these doubts are common—and that with the right support, they can be defeated.

3. Acknowledge your achievements

It is easy to doubt your skills and feel like you do not deserve success, but by appreciating your milestones and strengths, you build confidence.

4. Surround yourself with supportive women

Having a strong network will help you when you are starting out and later throughout your professional career.

Connecting with other female entrepreneurs who relate to your experience will help you understand how to tackle imposter syndrome with their insights and support. Share your struggles, celebrate wins, and surround yourself with women chasing big dreams—because you’re not alone.

5. Be your true authentic self

No one has your unique perspective, skills, or voice. When you stay true to yourself, people notice. Don’t let imposter syndrome hold you back, your dreams and goals are yours for a reason, and only you can bring them to life.

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Imposter syndrome is a deep-rooted barrier that many people face not only in their careers but also during any stage in their lives. But this does not have to limit or define their success.

It’s important to remember that you are not alone in these feelings. The key is to confront these negative thoughts, celebrate progress, and guide and support others who may be feeling the same way. Whether you’re stepping into a new role, running a business, or leading a team, your skills, experiences, and perspectives are valuable.

Success isn’t about never feeling doubt, it’s about moving forward despite it. You belong in the spaces you’ve worked so hard to be in.

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